What Does TMS Provide?
We transform your marketing and PR with a customized program unique to your situation, goals and budget. We can accomplish this because we offer everything from strategic planning and road-mapping at the 10,000 feet level, down to implementation of the fine details. Your custom program will include all the services you need, without duplication of any marketing tasks you can do more cost effectively in-house.
Some of our specific services include:
Every successful program, no matter how large or small, begins with a plan, including milestones and goals. We can create the plan, help you to revise an existing plan, or simply execute and implement your current plan.
Modern, web-savvy marcom and PR presents endless opportunities for free and low cost messaging, limited mainly by your ability to provide fresh content - from sound bites, to product releases, to news stories, to case studies, to technical whitepapers. With our marketing and technical backgrounds, TMS can ceate all the content needed to take advantage of these opportunites.
Website optimization and content is a science. Most agencies can perform website search engine optimization to bring single-visit, casual browsers to your website. But TMS can optimize the structure, refine the message, and write the compelling and useful content that establishes regular and repeat traffic from both potential and existing customers.
Whatever type of technical document you need, and whatever its overt or hidden purpose, TMS has the expertise to create it with minimal handholding. In fact, even the most abstruse documents are typically written after a single verbal input session lasting less than 30 minutes. This lowers the barrier to producing this material, and minimizes your internal support costs to get these tasks completed.
TMS uses direct e-mail campaigns. We are unique in our ability to write or edit the high volume of technically credible content needed to support even the most intense direct e-mail campaigns. We can also help you select, purchase and build the required mail lists and execute these campaigns for maximum market penetration.
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TMS will increase your visibility and propagate your message to target audiences by supplying content to editors, bloggers, and other independent market conduits. We know how to create content that satisfies the gatekeepers of these impartial conduits while simultaneously delivering material that effectively promotes your products.
TMS will help you maximize your trade-show ROI. From priming attendees and industry pundits in advance of the show, to formulating your elevator pitch, to hosting private booth visits for bloggers, editors and analysts, to creating handouts and banner messages, TMS will help you get the most impact from your presence at a conference or trade-show.
In companies small to large, it's often useful for management to have informed and objective feedback on their activities. As an outside, independent team, with decades of experience in photonics and related industries, TMS can provide valuable feedback and challenge you with insightful questions as you formulate your future plans.
Industry awards serve as important, implicit endorsements of your products and company. We know how to successfully win high-profile and prestigious awards for your company's products, from broad-spectrum awards like the Wall Street Journal Innovator of the Year, to industry-specific acknowledgements like the Photonics Spectra Prism series. TMS has an unmatched success rate averaging over 90% wins for the products we enter.
Videos, PPT, technical conference papers and presentations by TMS are all powerful tools in a sales presentation of high-impact foreground in your trade-show booth. Presenting papers at industry conferences can provide excellent, high-credibility exposure to highly targeted audiences. Our in depth technical knowledge and communications skills enable TMS to create, write, and edit media that engages the audience, while subtly but effectively selling your product.
TMS can provide you all the miscellaneous tools and feedback you need for successful branding, including taglines, brand statement, and product/technology names.
Photonics and related industries are on the technology frontier. Even though no-one buys a laser or spectrometer because of something in social media, providers of these technologies must be seen to have a cutting edge approach to customer contact. TMS can provide you with the necessary continuous stream of sound-bites, news headlines and other pieces to support effective Twitter and Facebook activity.